Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra-realistic pictures full of lifelike contrast.
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
XR Triluminos Pro
Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyzes data, enhancing picture quality in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker no more details overwhelmed by shadow or lost in blown-out highlights.
XR Contrast Booster 10
By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.
XR HDR Remaster
With XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.
Whatever the content or source, you ll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.
XR 4K Upscaling
Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilizes a vast amount of data, analyzing patterns in scenes and recreating subtle details.
4K XR Super Resolution
XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.
4K XR Smoothing
XR Smoothing creates smooth, natural 4K pictures as you watch, without the banding that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross-analyzes data to ensure action stays smooth, bright and clear.
XR Motion Clarity
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity technology keeps everything smooth, bright and clear. Each blink is individually controlled and its duration optimized, while brightness is boosted when needed, so you won t miss a thing.
It s sometimes difficult to watch dark movies in a bright room due to screen reflection. X-Anti Reflection reduces glare caused by sun or lamp light so you can see pure blacks in brightness and enjoy clear pictures without distraction.
Watching TV from the sides is now as satisfying as from the centre. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you're watching.
Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You ll also enjoy ultra-smooth gaming with reduced input lag less than 8.5 ms with 4K/120fps and dedicated Game Mode.
Our Acoustic Multi-Audio technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, exactly where the action is happening. With front-facing speakers and an integrated subwoofer, you ll enjoy clear sound and powerful bass, no matter where you place your TV. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high-tone areas, enhancing sound pressure and stability for more realism.
Acoustic Centre Sync
Enjoy theatre sound quality in the comfort of your home. Acoustic Centre Sync optimizes sound output from the TV and soundbar for a better audio experience. Simply connect your BRAVIA with a Sony soundbar to hear exceptionally clear dialogue, vocals and instruments directly from the screen with great high-quality surround sound.
With BRAVIA XR, everything you watch gets the true surround-sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
3D Surround Upscaling
Our BRAVIA XR signal-processing technology enables this TV to reproduce multi-dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos experience in combination with SRS-NS7 and BRAVIA XR to enjoy 360 Spatial Sound. With selected Sony headphones, you can also enjoy 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately).
Hands-free Voice Search
Find your favourite content faster than ever using the power of your voice, no remote required. With Voice Search, there s no more complicated navigation or tiresome typing you just have to ask.
Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, what should I watch" Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.
Works with Alexa
Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more.
Works with Hey Google
Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, Hey Google.
Works with Apple AirPlay / Apple HomeKit
With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.
Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.
All your connected devices can be controlled with our smart commander. One-button access to video on-demand services brings shows and movies into your room in seconds.
Three-way multi-position stand
A three-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
With its frameless design, this TV has a seamless and sophisticated look that minimizes distractions, focusing your eyes on what s important the picture.
A concealed cable track keeps wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.
Our Living Decor turns your TV into an essential part of your living space with on-screen artwork, personal photos, screensaver themes and clock functions.
Acoustic Auto Calibration
No matter where you re sitting, this TV detects your position and optimizes sound so you ll enjoy the same sound quality as if you were sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that s enhanced and optimized to your room.
Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator s vision and intent are faithfully preserved.
This Sony 4K smart TV is IMAX Enhanced certified, meaning it s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.
Dolby Vision and Dolby Atmos
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.
Connect BLUETOOTH compatible devices to your TV for easy wireless entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place without any disturbances or interruptions.